A photograph is shaped more by the person behind the camera than by what’s in front of it. To prove this hypothesis Canon invited six photographers to a portrait session with a difference. ‘Decoy’ is one of six experiments from Canon’s new series of workshops called ‘The Lab’, designed to shift creative thinking behind the lens.
For an experiment like this to work, you need the right elements. Christopher Ireland’s duality as an artist – being both a photographer and a director – allowed him to not only provide the necessary insights and guidance to the participants, but to also capture this creative process in a way that would not interfere with the experiment itself. With over 6 million hits and counting, its clear to see that ‘Decoy’ has resonated with an audience not only restricted to photographers.