Vinnies Winter Appeal
Christopher IRELAND captures hope for the Vinnies Winter Appeal campaign.
Inspired by real stories of homeless women in Australia, this campaign exposes truthful moments of vulnerability and hope that urge us to rethink homelessness. Each execution depicts a scene that is enveloped in shadow, in blue darkness that conveys an emotional depth and sense of struggle relieved at once by incoming light and expressions of hope in the women’s eyes.
Vinnies Winter Appeal is the second campaign Ireland has worked on for Saint Vincent de Paul.  

Client: Saint Vincent de Paul
Agency: M&C Saatchi

Nicola Phillips: Head of art
Andrea Sarcullo: Art Director
Vanessa Fernandez: Print Producer
Kristina Georgiadis: Senior Account Manager
Jessica Fernandez: Account Executive

Pool Credits
Christopher Ireland: Photographer
Courtney Lewis: Producer
John Kung: Digital Operator
John Feely: Photographic Assistant
Alex Taleski: Photographic Assistant
Matt Russell: Gaffer
Jo Ayling: Stylist
Margo Regan: Hair & Makeup
Julie Deakins: Nurse