For Dine
Danny EASTWOOD masterfully captures in supreme detail knitted replicas of Dine’s irresistible food for felines.
The three crochet models travelled all the way from London, the crochet capital of the world, to be photographed by Eastwood. Made at 100% real size, these models are exact replicas of Dine’s packaging, and feature incredible detail, such as knitted cat food to go inside the can and tin. Eastwood’s images – along with these models – are an example of perfection, imagination and artistry.
The campaign has earned a Bronze Pencil at AWARD Awards 2017.

Client: Dine
Agency: Clemenger BBDO

Luke Hawkins: Creative Director
Ben Smith: Creative Director
Dan White: Art Director
Simon Gibson: Copywriter
Kate Jenkins: Crochet

Pool Credits
Danny Eastwood: Photographer 
Courtney Lewis: Producer
Isaac MacLurcan: Photographic Assistant
Cream Studios: Post Production