Human Journeys
NRMA

Christopher IRELAND puts a face to NSW patrolies for NRMA’s campaign Human Journeys via VML.  The campaign celebrates NRMA’s unsung heroes, the Patrolies. By embedding himself in the day to day lives of real Patrolies, Ireland was able to capture truly authentic moments and illuminate the role of the Patrolie in keeping us on our journey.
“It was such a privilege to meet these Patrolies and see the ways in which they help people. I was in the unique position of literally riding up front and seeing first hand how they sum up a problem and get people on their way. It’s like the ER of the highway.”
“I really love briefs which challenge me to gain the trust of my subjects. What I love most about these challenges are the way they offer human insights once that trust is won.”

Client: NRMA
Head of Creative: Marie Ferrett

Agency: VML
Producer: Carly Harrison
Senior Account Director: Steffi Huebel
Creative Director: Chris Scott

Pool Credits
Photographer: Christopher Ireland
Producer: Petrea Lambert
Producer: Katrina Wise
Digital Operator: Hamish Gregory
Camera Assistant: Joel Pratley
Stylist / Groomer: Jo Ayling