Ingvar KENNE


Giving a car ad to Ingvar Kenne and Tod Juke-Yonge from Saatchi’s is like giving kids a golden ticket in a candy store  – hand it over and watch them leap off the walls. For these guys there are few things better than hanging out with a solid set of wheels – throw in a suite of Toyota Hilux Utes, some of NSW’s most beautiful locations and a portable-bbq-fest for catering and you’ve got the base for one impressive shoot.

We kicked off with an exciting off-road recce in Ike’s newly camo painted 4WD, scouting locations across NSW to capture Toyota’s Hiluxes in their various home habitats. The finished brochure places the Hilux everywhere from stretching sandy shores to Australia’s international horse arena, and with the masterful eye of Ingvar, demonstrates the car’s versatility.

The first leg of the adventure started up north with Whale Beach, Narabeen Lakes (complete with surfers and legitimate IronMan champions paddling in the distance), and an ultra swish Warehouse in Rydalmere. Next up we headed south to Mittagong and Robertson (along with some undisclosed & secret locations) where Ingvar donned a pair of galoshes and waded into ice-cold river rapids in pursuit of a seriously hardcore shot. Ingvar captured the tough as nails essence of the car as it tore through the river, only stopping to switch out one killer location for the next. By the end of the week he’d masterfully documented Toyota’s manly utes in all their robust glory.

Saatchi & Saatchi Australia: Agency

Tod Duke-Yonge: Creative Director
Skye Houghton: Senior Art Buyer
Chelsea Lamond: Account Manager

Pool Credits
Ingvar Kenne: Photographer
Petrea Lambert: Line Producer
Glenn Pokorny: Digi Operator
John Feely: Camera Assistant
Sorelle Amore: 2nd Assist / Prod Co-ord
Cherith Crozier: Stylist
Jeremy Fuller: Art Dept
Gabby Sinclair: Location Manager