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Barry Humphries

Ingvar Kenne came face to face with the iconic personalities of Barry Humphries for the latest Newscorp campaign via Archibald and Williams. Working side by side with the legendary directorial brilliance of Michael Gracey and shooting off the back of a three day TVC, Ingvar managed to capture the contrast between the vulgar Sir Les Patterson and the loveable Dame Edna.

To accentuate the characters larger than life personalities against this everyday activity, NewsCorp turned to Ingvar for his knack of capturing exciting slivers of the extraordinary among the mundane. After a three day extravaganza for the TVC, Mr Humphries was understandably exhausted, but Ingvar had a perfect plan to get him back on track. Sir Les and Dame Edna were dancing onto set in no time, giving their best performances of the entire campaign. There was never a dull moment throughout the entire production – from Sir Les insisting that Pool’s very own production coordinator Christina become the replacement talent on the TVC as the other women simply weren’t pretty enough, to the daily delays in schedule thanks to countless breaks for laughter, the Newscorp shoot was definitely one to remember.

Newscorp: Client
Archibald & Williams: Agency

Matt Gilmour: Creative Director
Jonny Browne: Creative Director
Belinda Palmano: GAD
Iain Clarke: Producer
Christina Wilmot: Producer
Sarah Hughes: Account Service

Victoria Turner: General Manager Customer Relationship Marketing
Natalie Steele: Senior Marketing Manager
Katie Love: Marketing Manager ATL
Emma Bruce: Marketing Executive ATL
Sarah-Lucy Rice: Public Relations
Michelle Stewart: Motion
James Tindale: Motion
Sam Ruttyn: Editorial Photographer

Pool Credits

Ingvar Kenne: Photographer
Cameron Gray: EP
Petrea Lambert: Producer
Cristina Ventresca: Production Assistant
Glenn Pokorny: Digi Operator
John Feely: Camera Assistant
Issac MacLurcan: Camera Assistant
Suzanne King: Art Dept
Alex Taleski: Runner