Ingvar
KENNE





Local
Legends

Toyota

Ingvar headed out to the goldfields of Omeo Victoria for Toyota’s Local Legends campaign. Far from the vibrant greens of Sweden, Ingvar stood firmly amongst ‘fifty shades of dust, two hundred types of mud, and dirt that gives soap nightmares’ – aka Landcruiser country.

Working alongside some pretty hardy Australian talent (including a prior horse stuntmen for The Man From Snowy River) Ingvar captured beautiful images of the tough and burly four wheel drives on their home turf. With the rolling, windswept farmland stretching on behind them, a brooding sky above and the chill of winter crawling through the air, Ingvar captured the Local Legends in one single and solid image – three gritty men, three gutsy cars and a whole lot of power. Once the shoot was done and and all the dirt was dusted, Ingvar took off with The Man From Snowy River for a ski down Mt Hotham – all in a legendary day’s work.

Saatchi & Saatchi Australia: Agency
Toyota: Client

Wassim Kanaan: Art Director
Anthony Martin: Print Producer
Chelsea Lamond: Account Manager

Pool Credits
Ingvar Kenne: Photographer
Petrea Lambert: Producer
Robert Gray: Digi Operator
Issac MacLurcan: Camera Assistant
Penny Dickinson: Stylist
Toni Carlstrom: Hair & Make Up
Chris Davis: Location Managerchris
Greta Bridekirk: Location Co-ordinator