It’s easy to disguise a puppy’s past.

Danny EASTWOOD  captures the truth behind puppy advertisements for RSPCA’s campaign against Puppy Factories.
When buying a puppy online, things aren’t always what they seem. Extreme confinement, inadequate veterinary care, unhygienic living conditions, overcrowding and long term health problems are just some of the welfare problems associated with Puppy Factories.
To take a stand against Puppy Factories, visit

Client: RSPCA
Agency: Saatchi & Saatchi
Executive Creative Director: Mike Spirkovski
Associate Creative Director: Piero Ruzzene
Associate Creative Director: Flavio Fonseca
Art Director: Tommy Cehak
Copywriter: John Gault
Business Director: Deborah Munro
Print Producer: Laura Blight
Print producer: Kirsty Chase

Pool Credits
Photographer: Danny Eastwood