Two campaigns from two perspectives
“Shooting two separate creative ideas with separate creative teams for a single client was challenging but highly rewarding. Special Group were keen to ensure the Driver campaign felt distinctly unique from the Passenger campaign. This meant deciding which aesthetic similarities I would employ and where the visual distinctions would be made.
I decided that because I was working with a brand that is widely known, and one the public feels very involved with, I wanted work on both campaigns to feel democratic, as if they are shots of people, for the people. This informed my use of natural performance across both campaigns.
Where I differed in my approach to each was to opt for a deeper, more internally reflective tone for Driver, and a more kinetic, performance-driven mentality for Passenger. We deliberately included offbeat moments for Passenger, or disrupted moments by using wind or props to facilitate a sense of progression and movement.”
– Chris Ireland
My directing style was very energetic and I was keen to infuse a sense of fun on set. For Driver, it was more traditional. These were portraits through glass designed to evoke a feeling of calm ambition and optimism. Both campaigns reflect my desire to create works that speaks to us in a realistic and heartfelt way.
Photographer: Chris Ireland
Broadcast & Content Producer: Petrea Lambert
Production Coordinator / Unit: Sarah England
Production Coordinator / Talent: Lisa-Ann Robinson
Talent Digital Operator: Felipe Neves
Camera Assistant: Oliver Rose
Gaffer: Cameron Wintour
Lighting Assist: Alex Murray
Grip: Scott Parsons
Grip & Lighting Assist: Steve Brown
Location Manager: Joel Pratley
Stylist: Jo Ayling
Stylist: Elizabeth Kavanagh
Hair & Make Up: Dave Grainger
Post Production: Cream Electric Art